It’s been one full year since first Tesla S deliveries began. In the luxury car market you can feel that the ground has begun to shift. After numerous awards and accolades, it seems fair to say that the best luxury car is an electric car. Given its range, and the rapidly growing free Supercharger network, the Tesla Model S works well for virtually everyone who can afford one. Without paid advertising, Tesla is selling all they can manufacture. Legislative roadblocks promoted by old-line automaker dealerships boomeranged into an eco-libertarian cri de couer that garnered well over 100,000 petitioners. Tesla’s luck continues to hold, unchallenged as either a luxury or longer-range EV. Automakers continue to only offer sub-100 mile range vehicles. The electric Infiniti has been “postponed,” and BMW is entering the market with a car that doesn’t challenge Tesla.
Although Tesla gets the headlines (and stock price boost), Nissan and Chevrolet make the sales. Plug-in vehicle sales are indeed increasing, with the LEAF and Volt selling 2420 and 3351 units respectively in August 2013. Workplace charging certainly isn’t a concern of Tesla S owners, but it should become the focus for getting middle-class drivers into EVs and PHEVs. With leases in the $200 – 300 range, for commuters the numbers already add up. Simple access to power while at work is a tremendous additional incentive for PEV sales of these lower-range cars. With access to Level 1 (120V) charging at work, a LEAF becomes a 100+ mile range car.
