Electric vehicles weren’t considered to be ‘cool’ by the general public until recently, thanks to Tesla and other carmakers and innovators that are going a long way to change perceptions of electric cars. As a group of students from Eindhoven University of Technology, we really wanted to broaden the appeal of e-mobility even further. The result: STORM Pulse, the world’s first electric touring motorcycle.
We chose a motorcycle because we want to demonstrate the possibilities of e-mobility to an audience that’s always going to be hard to please – real petrol heads. Compared to other mobility industries, the motorcycle industry has always been very conservative, favouring tradition over innovation. With STORM Pulse, we want to show what’s possible with e-mobility and help it gain widespread acceptance. Overcoming these barriers is essential if we are to create greener, more sustainable means of transport.