The world around us is changing fast. The Netherlands faces the constant challenge of maintaining its international competitiveness. On top of this, major societal challenges must be tackled: How can we stay healthy? How can we keep vitality in our ageing population? How can we make our mobility more sustainable and efficient? How can we maintain supplies of green energy and healthy food to meet the growing demand? These are the kinds of challenges that compel us to be creative and effective. Brainport, with Eindhoven at its heart, as one of the three cornerstones of the Dutch economy, along with Amsterdam Airport and Rotterdam Seaport, has a decisive role to play in tackling these challenges. As an innovative high-tech region, Brainport is a substantial contributor to national industrial export and is responsible for a quarter of all private investment in R&D. Brainport generates 37 per cent of all patents registered in the Netherlands each year. From renewable energy to safe mobility and smart remote care, we come up with solutions to worldwide problems in the areas of energy, mobility and health. As the high-tech engine of the Netherlands, Brainport boosts economic growth and helps make society more sustainable, healthy and safe.
THE FUTURE STARTS AT BRAINPORT
We have pushed the envelope to become the beating heart of high-tech Europe, developing strong specialisation in fields like mechatronics, robotics and advanced materials. It is not a position we take for granted. We know we have to keep developing and innovating. In the coming years we need to attract well qualified people at all levels and it is crucial for us to keep and attract R&D. We also need more start-ups and fast-growing innovative companies and investors to enable these companies to take wing. To get these companies, investors, knowledge workers and technical people to settle in our region, we have to create a good business climate, innovative forms of collaboration and cooperation along with international connections. The flock’s power of attraction must be such that it facilitates new initiatives and forms of collaboration and cooperation. Brainport Eindhoven has the best investment climate after London and Helsinki according to the Financial Times, which shows our potential. A top three spot signifies a tremendous jump for Eindhoven in the ranking, which is closely monitored by international investors. Never before has a Dutch city been so highly ranked in this list.
Brainport will also make the difference in the future. The power of attraction of the ‘Brainport flock’ is not just restricted to knowledge workers, investors and companies. The region also draws us towards tomorrow. Together we can develop the products and services that will solve the societal challenges of the future. Making products the world longs for and so bringing the future closer.