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STORM Pulse: Around the world in 80 days on an electric motorcycle

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Electric vehicles weren’t considered to be ‘cool’ by the general public until recently, thanks to Tesla and other carmakers and innovators that are going a long way to change perceptions of electric cars. As a group of students from Eindhoven University of Technology, we really wanted to broaden the appeal of e-mobility even further. The result: STORM Pulse, the world’s first electric touring motorcycle.

We chose a motorcycle because we want to demonstrate the possibilities of e-mobility to an audience that’s always going to be hard to please – real petrol heads. Compared to other mobility industries, the motorcycle industry has always been very conservative, favouring tradition over innovation. With STORM Pulse, we want to show what’s possible with e-mobility and help it gain widespread acceptance. Overcoming these barriers is essential if we are to create greener, more sustainable means of transport.
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A technology day in Silicon Valley, the epicenter of car innovation

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New car manufacturers are emerging, and many start-ups are bringing bold ideas into the global automotive industry with the same objective in mind: enable the secure, connected self-driving car. Every major car manufacturer has an office in Silicon Valley now – Forbes magazine recently discussed how Silicon Valley will reinvent the car industry. And it was evident earlier this month when NXP invited 300 automotive influencers to “NXP connects Silicon Valley event,” with a day-long agenda focused on self-driving cars, security and hacking, secure connectivity and mobility. Held at the Club Auto Sport, it was the perfect setting for great discussions – chic modern innovation mixed with just a scent of hot brakes and burning rubber.
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